- In Depth On-Page analysis from tenured SEOs
- Competitive analysis against competitors holding the top search positions for your desired keywords
- Google Search Console setup and integration
- Google Analytics setup and integration
- Structural analysis of your site in terms of target page click-depth and sematic content support
- Digital footprint overview with actionable recommendations
MONTH 1: INITIAL CONSULTATION
- Initial Data Assessment
– Google Indexed Pages – Duplicate Content Index (Blog Tags. Printable Version, etc.)
– Mirror Site Presence
– XML Sitemap Presence
– Google Search Console (301, 404’s, Manual Warnings, Robots.txt, Crawl Test) - Ranking Equity
– SEMRush Data
– Branding Equity - Website Assessment
– Web 2.0/HTML 5
– Website mobility/responsiveness
– Microformats
– Site Speed Assessment
– 301 Redirection
– 404 Page Check
– Duplicate Site Check - Keyword Selection
– Business Analysis
– Target Audience
– Branded Keyword Identification
– Generic Keyword Matching
– Keyword Selection
– Keyword Grouping
– URL Mapping - Silo Structure
– Branding and Core Business Messaging
– Supporting Product/Service Pages
– Click Depth of Target Pages
– Orphaned Page Check - Content
– Indexed Content
– Originality / Duplication
– Keyword Presence
– Competitive Content Volume Analysis
– Internal Linking Support
– Content Formats / Rich Media
– Image Alt Tags
– URL Optimization
– On-Page Blog Content for Freshness - Meta Content
– Title
– Description
– H1
– Alt Tags - Usability
– Phone Number
– Clickable Logo
– Above the Fold Content
– Images
– Incoming Internal Links
– Outbound Internal Links
– Image Count
– Social Buttons
– Calls To Action Buttons
– HTTPS - Tools
– Google Webmaster Tools Setup/Integration
– Google Analytics Setup/Integration - BackLink Assessment
– Spammy Backlink
– Deindexed Domain
– Referring domain with Adult Content
– Referring domain with Gaming Content
– Referring domain with Controlled Substances Content
– Excessive exact Matches
– Minimal Branding
MONTHLY (STARTING MONTH 2)
- Keyword Targetedness
– URL Edits (10)
– Meta Title Edits (10)
– Meta Description Edits (10)
– Meta Keywords (10)
– Content Keywords Targetting (10)
– H1 Edits (10)
– (Subheaders)
– Image ALT Tagging (10) - Content Creation
– Keyword Integration (10)
– On-Page Content Creation (10)
– On-Page Content Internal Linking (10)
– Comparative Content Volume Review (10)
– Image ALT Tag Creation (10)
– Canonical (10) - Schema Implementation
– Breadcrumbs
– Product Schema
– Local Business Schema (Business Name, Address, Phone Number, Operating Hours, Category, Image)
– Event Schema
– Restaurant Schema - Content
– Indexed Content
– Originality / Duplication (10)
– Keyword Presence (30-50)
– Competitive Content Volume Analysis (10)
– Internal Linking Support (10)
– Content Formats / Rich Media (10)
– Image Alt Tags (10)
– URL Optimization (10)
– Freshness | Blog Content (4) - Semantic Mark-Up
– GWT
– Schema