Advanced SEO Site Consultation

MONTH 1: INITIAL CONSULTATION

• Initial Data Assessment
  – Google Indexed Pages – Duplicate Content Index (Blog Tags. Printable Version, etc.)
  – Mirror Site Presence
  – XML Sitemap Presence
  – Google Search Console (301, 404’s, Manual Warnings, Robots.txt, Crawl Test)
• Ranking Equity
  – SEMRush Data
  – Branding Equity
• Website Assessment
  – Web 2.0/HTML 5
  – Website mobility/responsiveness
  – Microformats
  – Site Speed Assessment
  – 301 Redirection
  – 404 Page Check
  – Duplicate Site Check
• Keyword Selection
  – Business Analysis
  – Target Audience
  – Branded Keyword Identification
  – Generic Keyword Matching
  – Keyword Selection
  – Keyword Grouping
  – URL Mapping
• Silo Structure
  – Branding and Core Business Messaging
  – Supporting Product/Service Pages
  – Click Depth of Target Pages
  – Orphaned Page Check
• Content
  – Indexed Content
  – Originality / Duplication
  – Keyword Presence
  – Competitive Content Volume Analysis
  – Internal Linking Support
  – Content Formats / Rich Media
  – Image Alt Tags
  – URL Optimization
  – On-Page Blog Content for Freshness
• Meta Content
  – Title
  – Description
  – H1
  – Alt Tags
• Usability
  – Phone Number
  – Clickable Logo
  – Above the Fold Content
  – Images
  – Incoming Internal Links
  – Outbound Internal Links
  – Image Count
  – Social Buttons
  – Calls To Action Buttons
  – HTTPS
• Tools
  – Google Webmaster Tools Setup/Integration
  – Google Analytics Setup/Integration
• BackLink Assessment
  – Spammy Backlink
  – Deindexed Domain
  – Referring domain with Adult Content
  – Referring domain with Gaming Content
  – Referring domain with Controlled Substances Content
  – Excessive exact Matches
  – Minimal Branding

MONTHLY (STARTING MONTH 2)

• Keyword Targetedness
  – URL Edits (10)
  – Meta Title Edits (10)
  – Meta Description Edits (10)
  – Meta Keywords (10)
  – Content Keywords Targetting (10)
  – H1 Edits (10)
  – (Subheaders)
  – Image ALT Tagging  (10)
• Content Creation
  – Keyword Integration (10)
  – On-Page Content Creation (10)
  – On-Page Content Internal Linking (10)
  – Comparative Content Volume Review (10)
  – Image ALT Tag Creation (10)
  – Canonical (10)
• Schema Implementation
  – Breadcrumbs
  – Product Schema
  – Local Business Schema (Business Name, Address, Phone Number, Operating Hours, Category, Image)
  – Event Schema
  – Restaurant Schema
• Content
  – Indexed Content
  – Originality / Duplication (10)
  – Keyword Presence (30-50)
  – Competitive Content Volume Analysis (10)
  – Internal Linking Support (10)
  – Content Formats / Rich Media (10)
  – Image Alt Tags (10)
  – URL Optimization (10)
  – Freshness | Blog Content (4)
• Semantic Mark-Up
  – GWT
  – Schema