Social Media – Basic
The Social Media Basic package will drive awareness, calls, and foot traffic for local businesses that have a physical office or is location-specific.
It focuses on sophisticated targeting, high-quality creatives, and turnkey social media service to propel results and provide ROI for the business.
Key Features
- All-in-one social media package covering all social media activities for the business with specific activities for custom requirements of the business.
- Professional content management with blended unique and sourced content provided in a one-month calendar for review and approval at the start of each month.
- Total social media strategy covering all aspects of online branding and social media – branding guidelines, persona, engagement strategy, content strategy, and verticals.
- Customizable goals for Social Media – content, engagement, and posting tailored specifically for the goal selected.
Goals
- Traffic – generate traffic to your website
- Awareness – generate awareness for your brand or for specific parts of the brand
- Engagement – engage fans to interact with the page and develop brand loyalty/ambassadorship
MONTH 1: CAMPAIGN SETUP AND STRATEGY
- Social Media Audit
- Social Media Playbook
– Buyer Persona
– Communications Objective
– Content Strategy and Content Vertical Themes
– Tailored audience for the page
- Account Creation and Optimization
- Profile Picture Creation and Cover Photo Creation
MONTHLY (STARTING MONTH 2): POSTS & ADS MANAGEMENT
- Monthly Content Planning
- Content Creation and Posting – 10 high-quality graphic posts every month
- Monthly Social Media Paid Ad Campaign Management
– Ads Creation (2 per month, graphics with text)
– Campaign Budget Recommendation
- Follower Growth
- Monthly Social Media Report for Facebook
– Social Media Snapshot (Overview)
– Network Growth/Reach
– Engagement Report
– Content Report/Content Consumption
– Performance Analysis and Recommendations
Related Products
Social Media Management