PPC Package – Small

Description

PPC Small Package provides your business with a dedicated PPC specialist to Create, Manage & Monitor your Google Adwords Campaign on your behalf. Keyword research to analyze which search terms will be more beneficial for your business &  provide the small business owner the basic digital presence he needs in both Google and its other Search Partners allowing him to grow his business together with his online audience.

Each PPC Package includes free Landing page analysis, Weekly performance monitoring, Dashboard integration, Reporting, and Project Manager consultation.

Budget: Up to $3,000

Keywords: Up to 200

Ad Groups: Up to 20

Ad Texts Created: 6

Reporting: Monthly

Bid Optimization: Once a Week

Remarketing: Add $200 (setup)—Inclusive of remarketing audience. Ads creation not included.

Banner Ads Creation: Contact your Project Manager for pricing

Landing Page Analysis: Free

Landing Page Optimization and Setup: Add $199

Google My Business Optimization (if needed): Yes

Location Targeting (if with Google My Business Account): Yes

Project Manager Consultation: Monthly

 

Platform

• Search Marketing Platform: Yes
• Google Display Network: Add $199 (setup)
• Text Ads: Yes
• Banner Ads Creation (1 set x 6 sizes): Add $249

By analyzing your client’s business and marketing goals, we would use the best ad extensions to boost the performance of your campaign and attract the right visitors to your site.

Ad Extensions

• App Extensions
• Call Extensions
• Location Extensions
• Review Extensions
• Sitelink Extensions
• Callout Extensions

Extensive research at the start of the campaign allows us to understand your client’s business and use the right keywords tied with the best ad text to optimize your campaign. All keywords and text only deployed upon your approval.

Search Campaign Setup

• Keyword Research: 4 hours
• Daily Budget Set-up
• Ad Scheduling
• Campaign Structuring
• Ad Copy Creation
• Ad Extensions
• Set-up Report

We monitor and optimize your campaigns constantly to increase the efficiency for each click.

Search Campaign Management

• Bid Optimization: Once a week
• Auditing
• Bidding
• Ad Copy Test (Inclusive in the max number of ad copies in the SLA)
• Ad Extension Management
• Keyword Management
• Negative Keywords
• Report Analysis
• Report Generation: Monthly

For branding and remarketing campaigns, we recommend Google Display Network, free for medium and large campaigns. Banner Ads not included.

Google Display Network and Remarketing

• Text Ad / Image Ad / Responsive Ad Format