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Social Media – Advanced

Social Media Advanced is an all-in-one social media package that covers major social media channels.

The service includes unique content creation, brand monitoring, Facebook ads management, and other social media activities.

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Description

[title text=”Key Features”]

  • All-in-one social media package covering all social media activities for the business with specific activities and dedicated social media hours for custom requirements of the business.
  • Professional content management with blended unique and sourced content provided in a one-month calendar for review and approval at the start of each month.
  • Total social media strategy covering all aspects of online branding and social media – branding guidelines, persona, engagement strategy, content strategy, and verticals.
  • Customizable goals for Social Media – content, engagement, and posting tailored specifically for the goal selected.

[title text=”Goals”]

  • Traffic – generate traffic to your website
  • Awareness – generate awareness for your brand or for specific parts of the brand
  • Conversion – push specific products and lead fans to a landing page where they can convert
  • Engagement – engage fans to interact with the page and develop brand loyalty/ambassadorship
  • Customer Service – focus on providing customer service or taking in feedback from customers

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MONTH 1: CAMPAIGN SETUP AND STRATEGY

  • Social Media Audit
  • Facebook Pixel Setup
  • Social Media Playbook

– Buyer Persona

– Communications Objective

– Content Strategy and Content Vertical Themes

– Response Protocol/Escalation Process

– Message Flowchart for Comments Management

– Tailored Audience for the Page

  • Account Creation and Optimization
  • Profile Picture and Cover Photo Creation

 

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MONTHLY (STARTING MONTH 2): POSTS & ADS MANAGEMENT

  • Monthly Content Planning
  • Content Creation and Posting:

– 14 high-quality graphic posts every month

– 8 high-quality curated articles every month

  • Monthly Social Media Paid Ad Campaign Management

– Ads Creation (2 per month, graphics with text)

– Campaign Budget Recommendation

  • Ad Hoc Social Media Hours

– Three hours dedicated to ad hoc tasks on custom content, contests, analytics, reports, or strategy

  • Follower Growth
  • Community Management
  • Monthly Social Media Report for Facebook

– Social Media Snapshot (Overview)

– Network Growth/Reach

– Engagement Report

– Content Report/Content Consumption

– Performance Analysis and Recommendations

 

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